- Read everything first: the discovery answers (download the CSV from the discovery form), the proposal, and the chosen layout.
- Pull out services, audience, tone words in the client's own phrasing, competitors, differentiators and goals.
- Write section by section in the order of the layout, matching the length of each slot.
- House style: professional and direct, no filler, headlines that say what they do, no questions as headlines.
- Only name real clients or testimonials the client has confirmed. Flag anything that needs checking.
- Two rounds of changes, then sign-off.
The full method lives in the website copy skill.