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Sonny Morgan
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Writing the copy
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Edit: Writing the copy
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1. Read everything first: the discovery answers (download the CSV from the discovery form), the proposal, and the chosen layout. 2. Pull out services, audience, tone words in the client's own phrasing, competitors, differentiators and goals. 3. Write section by section in the order of the layout, matching the length of each slot. 4. House style: professional and direct, no filler, headlines that say what they do, no questions as headlines. 5. Only name real clients or testimonials the client has confirmed. Flag anything that needs checking. 6. Two rounds of changes, then sign-off. The full method lives in the website copy skill.
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