Harbour Lane Bakery

ClientBakery and café·Walthamstow
Next step
All good
Last in touch 3 days ago.
Health 100/100
Open deals
–
Paid to date
£12,160
Awaiting payment
–
Owed to us
–
Care plan
£95/mo
Projects
1
Last in touch
3 days ago
Activity
Notes, calls and updates
  • NL
    Nick LyonsEmail sent3d ago
    To rosie@harbourlanebakery.example
    Re: Your proposal from The Think
    Hi Rosie, A quick follow-up on the proposal for Harbour Lane Bakery. If it would help, I can walk you through the options in 15 minutes. Here's the link again: https://demo.thethink.co.uk/p/w9tn3h3_sy6gGto_UMLQJTCa Best,
    Opened 5× · last 3d ago
    Timeline (3)
    • 3 Nov, 23:39openApple Mail
    • 3 Nov, 19:39openGmail
    • 3 Nov, 15:39openApple Mail
    Open in Gmail
  • S
    SystemUpdate6d ago
    Feedback received from Rosie Calloway: 9/10
  • S
    SystemWebsite visit30 Oct
    rosie@harbourlanebakery.example visited the website
    4 pages · 7m 26s on the site · from London
    • 1.Work – The Think /work
    • 2.Work – The Think /work
    • 3.About – The Think /about
    • 4.Contact – The Think /contact
  • SM
    Sonny MorganCall30 Oct
    Catch-up with Rosie. Enquiries are up on last year and they're thinking about an SEO push in the new year. Sent over the Site Health Check link.
  • NL
    Nick LyonsNote30 Oct
    Care plan: monthly checks done, backups fine, swapped the hero photo for the new van livery (20 mins).
  • NL
    Nick LyonsEmail sent30 Oct
    To rosie@harbourlanebakery.example
    Your proposal from The Think
    Hi Rosie, Just checking the proposal came through OK and whether any questions have come up. Happy to talk anything through on a quick call. Best, Nick
    Opened 2× · last 30 OctClicked 3× · 1 link
    Timeline (3)
    Open in Gmail
  • S
    SystemCall notes (Fireflies)29 Oct
    First Impressions Call – Harbour Lane Bakery Rosie walked through the three homepage concepts with Nick. Concept 2 was the clear favourite: they liked the confident type and the way projects lead the page. Concerns were mainly around timing (they'd like to launch before their busy season) and whether photography can be phased. Pricing was discussed: the Signature option fits, with the shoot possibly moved to a later phase.
    Action items
    • Send Rosie a revised version of concept 2 with real project photos
    • Confirm whether the photography can move to phase two and what that does to the price
    • Follow up on the decision by Friday 13 November
    46 min ·
  • S
    SystemCall notes (Fireflies)26 Oct
    Care plan catch-up – Harbour Lane Bakery Quarterly catch-up with Rosie. Enquiries up roughly a third on the same period last year, mostly from Google. They'd like a Christmas opening hours banner and are thinking about an SEO push in January.
    Action items
    • Add the Christmas banner on 1 December
    • Send over the Site Health Check link
    • Quote for two new location pages
    22 min ·
  • SM
    Sonny MorganNote23 Oct
    Rosie sent a lovely message after launch: two enquiries through the new form in the first 48 hours. Asked if we could add a gallery page next month.
  • S
    SystemUpdate23 Oct
    Harbour Lane Bakery brand and website went live at https://harbourlanebakery.example
  • NL
    Nick LyonsEmail sent16 Oct
    To rosie@harbourlanebakery.example
    Harbour Lane Bakery is live
    Hi Rosie, Great news: the new website is live. We'll keep an eye on everything over the next couple of weeks, and if anything needs changing, just let me know. Thank you for trusting us with it. Nick
    Opened 6× · last 16 Oct
    Timeline (3)
    • 16 Oct, 18:29openGmail
    • 16 Oct, 15:59openDesktop
    • 16 Oct, 13:29openGmail
    Open in Gmail
  • NL
    Nick LyonsNote16 Oct
    Launch checks: 3 broken links fixed, 42 old URLs redirected, Search Console verified, forms tested on iPhone and Android.
  • SM
    Sonny MorganNote16 Oct
    Rosie approved the final sign-off. Launch planned for Tuesday morning, not a Friday.
  • NL
    Nick LyonsEmail sent7 Oct
    To rosie@harbourlanebakery.example
    How's the new site going?
    Hi Rosie, It's been a little while since Harbour Lane Bakery's new site went live, so I wanted to check in. Is everything working as you'd like? Anything you'd like to add or change? Nick
    Not opened yet
    Open in Gmail
  • NL
    Nick LyonsNote8 Aug
    Rosie accepted and paid the deposit the same day. Kick-off pencilled in for the following week; content checklist to go out straight after.
  • S
    SystemUpdate8 Aug
    Deal won: Harbour Lane Bakery brand and website (Signature)
  • NL
    Nick LyonsCall8 Aug
    Rang Rosie: still keen, just juggling a busy month. Said they'll come back to us by the end of next week.
  • NL
    Nick LyonsCall8 Aug
    First Impressions Call done. Rosie liked the bold direction but wants to see it with real project photos before deciding. Sending two swaps by Friday.
  • NL
    Nick LyonsMeeting7 Aug
    First Impressions Call booked with Rosie for Monday 16 November. Three homepage concepts to prepare: warm and editorial, bold and typographic, and a calmer photo-led one.
  • NL
    Nick LyonsNote7 Aug
    Proposal read through to the pricing page within an hour of sending. Recommended Signature; Rosie asked whether photography can be added later.
  • S
    SystemUpdate7 Aug
    Proposal P-0002 sent to rosie@harbourlanebakery.example
  • NL
    Nick LyonsNote7 Aug
    Discovery form back. They want to keep the logo but refresh the colours, and they've named a launch event in March to work towards.
  • S
    SystemUpdate7 Aug
    Discovery form completed by Rosie Calloway
  • NL
    Nick LyonsNote7 Aug
    Rosie said they'd do the discovery form over the weekend. Sent the link on WhatsApp too in case the email got buried.
  • S
    SystemUpdate7 Aug
    Discovery form sent to rosie@harbourlanebakery.example
  • NL
    Nick LyonsCall7 Aug
    Quick intro call with Rosie. Talked through how we work (discovery form, proposal, then concepts on the First Impressions Call) and the 50/50 payment split. Happy to go ahead with the form.
  • NL
    Nick LyonsNote7 Aug
    Rosie emailed after seeing one of our case studies on LinkedIn. Harbour Lane Bakery is rebranding next year and wants the website to lead it rather than follow.
Website visits
4 pages · 6m 28s on thethink.co.uk · last 30 Oct
  • 30 Oct, 17:49Contact – The Think /contact · London, UK · rosie@harbourlanebakery.example33s
  • 30 Oct, 17:48About – The Think /about · London, UK · rosie@harbourlanebakery.example1m 1s
  • 30 Oct, 17:46Work – The Think /work · London, UK · rosie@harbourlanebakery.example2m 14s
  • 30 Oct, 17:43Work – The Think /work · London, UK · rosie@harbourlanebakery.example2m 40s
Automatic follow-ups
Start
Referred by
Pip Hargreaves · 15% finder's fee
All introducers
  • £1,643 to Pip HargreavesPaid
Change
% fee (leave empty for the usual)

The fee is worked out on the deal value when it's won, and recorded as owed.

About
Incorporated 25 June 2020
10710 – Manufacture of bread; manufacture of fresh pastry goods and cakes · 56102 – Unlicensed restaurants and cafes
Directors: Rosie Calloway, Tom Calloway
Registered office: c/o Leabridge Accounts, 2 Coppermill Court, London E17 6HB
Checked 3 Nov
Source
Referral
Added
11 November 2025
People
Add
Rosie CallowayDecidesPays
Owner

Married to Tom. Two kids, Mia and Leo. Prefers WhatsApp to email, and never before 10am: she's been up since four.

Warm · 33
Head Baker

Bakes through the night, so call after lunch. Big football fan; ask about the weekend's match.

Tasks
2 open
  • Send Harbour Lane Bakery their monthly reportMonday
  • Add the Christmas opening hours banner for Harbour Lane BakeryMonday
  • Send progress update to Rosie
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