Fri 13 Nov, 10:30
First Impressions Call: Sterling Lettings
Your call brief: everything the Studio knows about who you're talking to, in one place. It's sent to you about 30 minutes before the call. Only the team sees it.
Worth asking on the call
- 1What would make this an easy yes for you, and who else has a say?
- 2What does a good result look like in six months: more enquiries, better quality leads, or something else?
- 3Is the timing we talked about still right?
Who
Sterling Lettings · Lettings agency · Stratford · Leadhttps://sterlinglettings.example
The deal
Proposal sent · £6,500 · came via Outreach · expected to close 06/12/2026
Price: £6,500 on the deal (Essentials, list price £6,500)
Proposal: Sterling Lettings website · sent, not opened yet
Discovery form: filled in
Recent notes
- Sun 1 Nov, 22:18: Proposal opened three times since last night, twice on a phone. Probably showing it to their business partner.
- Wed 28 Oct, 18:31: Discovery answers are thorough. Main goal is bigger, better-paying jobs rather than more enquiries, so the case studies need to do the heavy lifting. Copy: "a mix of both".
- Tue 20 Oct, 18:27: Intro call with Aaron (20 mins). Had a bad experience with a freelancer who disappeared halfway through, so a clear process and fixed dates matter more than price.
- Tue 20 Oct, 15:30: Enquiry from Aaron via Outreach. They've outgrown a DIY Wix site and want something that looks as good as the work they actually do. Rough budget mentioned: £6–8k.
Demo Studio. Every client and number here is made up. Click anything; nothing is sent and it resets.See Meadowcroft Builders's client portal