Sterling Lettings

Website discovery formCompletedCompleted 31 October 2026Client record·Deal: Sterling Lettings website

Their private linkhttps://studio.thethink.co.uk/d/U9Q3ktMfw-PIuSk7rRAbZhm8OpenThis is the page they fill in. Anyone with the link can open it.

About you

Your business

Briefly describe your business: A lettings agency practice working with growing businesses across the South East, with a small, senior team.
What products or services do you offer?: Advisory work, project management and a fixed-fee health check for new clients.
What do you do better, differently, or in your own way?: Clients deal with a partner from day one, not a junior. We're plain-speaking and quick.
What are your main goals for the next 6–12 months?: Win three or four larger clients a year and be found for our specialist work.
Any longer-term ambitions you'd like us to keep in mind?: A London office in two to three years.

Audience and market

Who are you mainly speaking to?: Businesses
More specifically, who are you trying to reach?: Owners and finance directors of firms with 20 to 200 staff.
Who do you see as your main competitors?: Stratford rival one – https://stratford-rival-one.example; A national chain – https://national-chain.example
Any brands or websites you admire?: https://calm-studio.example – Calm, lots of white space, easy to find prices; https://bold-brand.example – Confident type and great photography

Brand personality

Bold or subtle?: Balanced (Bold / Subtle)
Exclusive or accessible?: Quite exclusive
Modern or traditional?: Quite modern
Playful or serious?: Very serious
Formal or relaxed?: Quite formal
Digital or human?: Balanced (Digital / Human)
Three words you'd love people to use about you: Expert, straightforward, calm

Your website

Which areas of the website matter most?: Services or product pages; Case studies or past projects; Testimonials or reviews; Contact, enquiry or booking pages; About us / brand story
What features do you need?: Capture leads through forms; Newsletter sign-up; Accept bookings or appointments
Any technical requirements we should know about?: CMS access for our team; Redirect mapping; SEO migration; Analytics setup
What kind of setup would suit your team best after launch?: Something simple and easy to manage internally; Ongoing support would be helpful
When would you like the new site live?: In 3–6 months
Any date we should work towards?: –
Who will write the words for the site?: We'd like you to write it
What about photos?: We have our own
Who else will need to sign off designs?: My business partner, Sam

Look and feel

Which visual styles feel like the best fit for your brand?: 1. Corporate
2. Sleek
3. Typographic
4. Clean
Are we creating a logo for you?: No, we're keeping our logo
Any colours you'd like us to explore, or avoid completely?: Navy stays. Open to a brighter accent.
Already have brand colours? Add them here: Accent#E5007EPrimary#14213D
Anything else we should know?: We've been burned by an agency before, so regular updates would be really appreciated.

Logo files

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