Edit: First Impressions Call

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**Draft: change this to match how you actually run it.**

This call comes after the discovery form is back and the proposal has gone out. It's where we show the homepage concepts.

## Before the call
- [ ] Re-read their discovery answers and the proposal you sent
- [ ] Have the homepage concepts ready to share on screen
- [ ] Check the record: lead warmth, website visits, emails, and whether they've opened the proposal
- [ ] Make sure the invite is a Google Meet link with a 15-minute reminder

## On the call
- Walk through the homepage concepts and the thinking behind each one
- Note which direction they prefer and anything they'd change
- Talk through the proposal: what's included, timeline, and the payment schedule (50% to start, 50% at launch)
- Agree the next step and a date for their decision

## After the call
- [ ] Add a note with their feedback on the concepts (or check it came through from Fireflies)
- [ ] Move the deal to **Awaiting decision**
- [ ] Consider starting the proposal follow-up sequence

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