Larkspur Gin Co. Shopify store

Larkspur Gin Co.·Freddie Lark
Edit
The journeyDeal → proposal → contract → project → invoices. Each one links to the next.
  1. DealYou're here
    Won
  2. Proposal
    Accepted
  3. Contract
    Signed by both
  4. Project
    Launched
  5. Invoices
    All paid
Next step
Won. The project is under way
Open the project
  7. Won
Value
£9,800
Likely worth
–
Expected close
10 June 2026
Package
Signature
Source
Networking
Last activity
90 days ago

At a glance

100%
Likely to close
Won
✓
Pipeline stages
All stages done, won
Stage
Won
closed 10 June 2026
Value
£9,800
won
Proposal
Accepted
viewed 5 times, last 10 Jun
Last in touch
30 Oct
30 October 2026
Next in the diary
Nothing booked
Introduced by
Networking
where they came from
Move to another stage
Proposals
New

People at Larkspur Gin Co. · 2

Freddie LarkDecidesPays
Founder

Forages the botanicals himself and swims in the sea all year. Loves a long call, so block out an hour.

Nina Shaw
Brand Manager

Our main contact for content and launches. Based in Brighton; in Margate two days a week.

Activity
Notes, calls and updates
  • SM
    Sonny MorganNote8 Aug
    Freddie accepted and paid the deposit the same day. Kick-off pencilled in for the following week; content checklist to go out straight after.
  • S
    SystemUpdate8 Aug
    Deal won: Larkspur Gin Co. Shopify store (Signature)
  • SM
    Sonny MorganCall8 Aug
    Rang Freddie: still keen, just juggling a busy month. Said they'll come back to us by the end of next week.
  • SM
    Sonny MorganCall8 Aug
    First Impressions Call done. Freddie liked the bold direction but wants to see it with real project photos before deciding. Sending two swaps by Friday.
  • SM
    Sonny MorganNote7 Aug
    Proposal read through to the pricing page within an hour of sending. Recommended Signature; Freddie asked whether photography can be added later.
  • SM
    Sonny MorganMeeting7 Aug
    First Impressions Call booked with Freddie for Thursday 12 November. Three homepage concepts to prepare: warm and editorial, bold and typographic, and a calmer photo-led one.
  • S
    SystemUpdate7 Aug
    Proposal P-0007 sent to freddie@larkspurgin.example
  • SM
    Sonny MorganNote7 Aug
    Discovery form back. They want to keep the logo but refresh the colours, and they've named a launch event in March to work towards.
  • S
    SystemUpdate7 Aug
    Discovery form completed by Freddie Lark
  • SM
    Sonny MorganNote7 Aug
    Freddie said they'd do the discovery form over the weekend. Sent the link on WhatsApp too in case the email got buried.
  • S
    SystemUpdate7 Aug
    Discovery form sent to freddie@larkspurgin.example
  • SM
    Sonny MorganCall7 Aug
    Quick intro call with Freddie. Talked through how we work (discovery form, proposal, then concepts on the First Impressions Call) and the 50/50 payment split. Happy to go ahead with the form.
  • SM
    Sonny MorganNote7 Aug
    Freddie emailed after seeing one of our case studies on LinkedIn. Larkspur Gin Co. is rebranding next year and wants the website to lead it rather than follow.
Tasks
0 open
  • No tasks yet.
Why we won
Two minutes while it's fresh. It builds up patterns in How we're doing.
AI help

Summaries, next steps and draft replies for this record. Add an Anthropic API key on the server to switch it on (see the README).

Lead warmth
Cool · 0

No opens, clicks, replies or website visits in the last 30 days.

Based on the last 30 days. Hot is 60+, warm 30–59.

Onboarding
Discovery form and content
  • Nothing sent yet.
Send discovery formContent checklist
Who
Contact
Freddie Lark
freddie@larkspurgin.example
07700 900167
Created
15 May 2026
Project
Larkspur Gin Co. Shopify store →
Demo Studio. Every client and number here is made up. Click anything; nothing is sent and it resets.See Meadowcroft Builders’ client portal