Ardent Engineering website

The journeyDeal → proposal → contract → project → invoices. Each one links to the next.

Next step

Follow up on the proposal

Opened 1 time, last 3d ago. A short call or email now usually moves it on.

At a glance

55%

Likely to close

55% at First Impressions Call booked

worth £6,325 of £11,500

5/6

Pipeline stages

First Impressions Call booked · 5 of 6

Next: Awaiting decision

Stage: First Impressions Call booked; 3 days in this stage
Value: £11,500; likely £6,325 at 55%
Proposal: Sent and opened; viewed once, last 3d ago
Last in touch: 30 Oct; 30 October 2026
Next in the diary: Mon 16 Nov, 10:00; First Impressions Call: Ardent Engineering
Introduced by: Networking; where they came from

Move to another stage

Stage

Proposals

Managing Director

Engineer first, MD second: wants to see how things work. Has asked for a site visit before deciding.

Marketing Manager

Organised the First Impressions Call and is keen to get the marketing moving.

Activity

Notes, calls and updates

NL
Nick LyonsMeeting30 Oct
First Impressions Call booked with Simon for Monday 16 November. Three homepage concepts to prepare: warm and editorial, bold and typographic, and a calmer photo-led one.
NL
Nick LyonsNote25 Oct
Proposal opened three times since last night, twice on a phone. Probably showing it to their business partner.
S
SystemUpdate25 Oct
Proposal P-0022 sent to simon@ardentengineering.example
NL
Nick LyonsNote21 Oct
Discovery answers are thorough. Main goal is bigger, better-paying jobs rather than more enquiries, so the case studies need to do the heavy lifting. Copy: "a mix of both".
S
SystemUpdate20 Oct
Discovery form completed by Simon Hart
S
SystemUpdate16 Oct
Discovery form sent to simon@ardentengineering.example
NL
Nick LyonsCall11 Oct
Intro call with Simon (20 mins). Had a bad experience with a freelancer who disappeared halfway through, so a clear process and fixed dates matter more than price.
NL
Nick LyonsNote11 Oct
Enquiry from Simon via Networking. They've outgrown a DIY Wix site and want something that looks as good as the work they actually do. Rough budget mentioned: £6–8k.