Tue 17 Nov, 11:00
First Impressions Call: Ardent Engineering
Your call brief: everything the Studio knows about who you're talking to, in one place. It's sent to you about 30 minutes before the call. Only the team sees it.
Worth asking on the call
- 1What would make this an easy yes for you, and who else has a say?
- 2What does a good result look like in six months: more enquiries, better quality leads, or something else?
- 3Is the timing we talked about still right?
Who
Ardent Engineering · Engineering · Basildon · Leadhttps://ardentengineering.example
The deal
First Impressions Call booked · £11,500 · came via Networking · expected to close 28/11/2026
Price: £11,500 on the deal (Signature, list price £10,950)
Proposal: Ardent Engineering website · sent, opened 1 time
Discovery form: filled in
Recent notes
- Fri 30 Oct, 16:16: First Impressions Call booked with Simon for Monday 16 November. Three homepage concepts to prepare: warm and editorial, bold and typographic, and a calmer photo-led one.
- Mon 26 Oct, 5:14: Proposal opened three times since last night, twice on a phone. Probably showing it to their business partner.
- Wed 21 Oct, 18:48: Discovery answers are thorough. Main goal is bigger, better-paying jobs rather than more enquiries, so the case studies need to do the heavy lifting. Copy: "a mix of both".
- Mon 12 Oct, 16:15: Intro call with Simon (20 mins). Had a bad experience with a freelancer who disappeared halfway through, so a clear process and fixed dates matter more than price.
- Mon 12 Oct, 15:30: Enquiry from Simon via Networking. They've outgrown a DIY Wix site and want something that looks as good as the work they actually do. Rough budget mentioned: £6–8k.
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