Kingsway Removals

Website discovery formCompletedCompleted 28 October 2026Client record·Deal: Kingsway Removals website

Their private linkhttps://studio.thethink.co.uk/d/mkZRHeHqnB9HH-yN8jeafRjvOpenThis is the page they fill in. Anyone with the link can open it.

About you

Your business

Briefly describe your business: A neighbourhood removals and storage brand in Watford with a loyal local following and a growing online side.
What products or services do you offer?: In-store, click-and-collect and local delivery, plus seasonal gift boxes.
What do you do better, differently, or in your own way?: Everything is made or chosen by us, and we know most of our customers by name.
What are your main goals for the next 6–12 months?: Double online orders within a year and make pre-orders painless.
Any longer-term ambitions you'd like us to keep in mind?: A small second shop.

Audience and market

Who are you mainly speaking to?: Both
More specifically, who are you trying to reach?: Local families and people buying gifts for friends nearby.
Who do you see as your main competitors?: Watford rival one – https://watford-rival-one.example; A national chain – https://national-chain.example
Any brands or websites you admire?: https://calm-studio.example – Calm, lots of white space, easy to find prices; https://bold-brand.example – Confident type and great photography

Brand personality

Bold or subtle?: Quite bold
Exclusive or accessible?: Very accessible
Modern or traditional?: Quite traditional
Playful or serious?: Quite playful
Formal or relaxed?: Very relaxed
Digital or human?: Very human
Three words you'd love people to use about you: Warm, generous, characterful

Your website

Which areas of the website matter most?: Services or product pages; Case studies or past projects; Testimonials or reviews; Contact, enquiry or booking pages; About us / brand story
What features do you need?: Capture leads through forms; Newsletter sign-up; Accept bookings or appointments
Any technical requirements we should know about?: CMS access for our team; Redirect mapping; SEO migration; Analytics setup
What kind of setup would suit your team best after launch?: Something simple and easy to manage internally; Ongoing support would be helpful
When would you like the new site live?: As soon as possible
Any date we should work towards?: Christmas orders open in January
Who will write the words for the site?: We'll provide it
What about photos?: We have our own
Who else will need to sign off designs?: My business partner, Sam

Look and feel

Which visual styles feel like the best fit for your brand?: 1. Characterful
2. Bright
3. Soft
Are we creating a logo for you?: Yes, a new logo
Which logo styles are you most drawn to?: 1. Logo style A
2. Logo style D
3. Logo style H
Which lettering direction feels strongest?: 1. Lettering A
2. Lettering E
Any colours you'd like us to explore, or avoid completely?: Something warmer than what we have now. No grey.
Already have brand colours? Add them here: –
Anything else we should know?: We've been burned by an agency before, so regular updates would be really appreciated.

Logo files

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