Blue Door Dental

Their private linkhttps://studio.thethink.co.uk/d/5_FhFfyedafvJ8kRiIyBzda9OpenThis is the page they fill in. Anyone with the link can open it.

About you

Your business

Briefly describe your business: An independent, family-run dental practice business that's been looking after customers around Brentwood for over fifteen years.
What products or services do you offer?: Design, installation and aftercare, plus a same-week call-out service for existing customers.
What do you do better, differently, or in your own way?: We still answer the phone ourselves and we finish what we start. Most of our work comes from people who've seen a job we've done next door.
What are your main goals for the next 6–12 months?: More enquiries for bigger projects (£15k+), and fewer tyre-kickers asking for prices by email.
Any longer-term ambitions you'd like us to keep in mind?: Open a second base and take on two apprentices.

Audience and market

Who are you mainly speaking to?: Consumers
More specifically, who are you trying to reach?: Homeowners in their 40s to 60s doing a considered project, usually after a recommendation.
Who do you see as your main competitors?: Brentwood rival one – https://brentwood-rival-one.example; A national chain – https://national-chain.example
Any brands or websites you admire?: https://calm-studio.example – Calm, lots of white space, easy to find prices; https://bold-brand.example – Confident type and great photography

Brand personality

Your website

Which areas of the website matter most?: Services or product pages; Case studies or past projects; Testimonials or reviews; Contact, enquiry or booking pages; About us / brand story
What features do you need?: Capture leads through forms; Newsletter sign-up; Accept bookings or appointments
Any technical requirements we should know about?: CMS access for our team; Redirect mapping; SEO migration; Analytics setup
What kind of setup would suit your team best after launch?: Something simple and easy to manage internally; Ongoing support would be helpful
When would you like the new site live?: In the next 1–2 months
Any date we should work towards?: Our stand at the spring home show
Who will write the words for the site?: A mix of both
What about photos?: We'll need stock images or a shoot
Who else will need to sign off designs?: My business partner, Sam

Look and feel

Which visual styles feel like the best fit for your brand?: 1. Clean
2. Refined
3. Editorial
Are we creating a logo for you?: A refresh of our current logo
Which logo styles are you most drawn to?: 1. Logo style B
2. Logo style F
3. Logo style J
Which lettering direction feels strongest?: 1. Lettering C
Any colours you'd like us to explore, or avoid completely?: Keep the green. Please avoid orange.
Already have brand colours? Add them here: Primary#1F3A2ESecondary#F2EEE6
Anything else we should know?: We've been burned by an agency before, so regular updates would be really appreciated.

Logo files

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