Westbrook Wine Merchants

Website discovery formCompletedCompleted 15 October 2026Client record·Deal: Westbrook Wine Merchants website and wine club
Their private linkhttps://studio.thethink.co.uk/d/DXuW_1S-ZU3TrvLgoK-bS-LQOpenThis is the page they fill in. Anyone with the link can open it.
About you
Your name
Hamish Westbrook
Your email
hamish@westbrookwine.example
Phone number
07700 900192
Business name
Westbrook Wine Merchants
Your current website, if you have one
https://westbrookwine.example
Business address
–
Town or city
Greenwich
Postcode
–
Your business
Briefly describe your business
An independent, family-run wine merchant business that's been looking after customers around Greenwich for over fifteen years.
What products or services do you offer?
Design, installation and aftercare, plus a same-week call-out service for existing customers.
What do you do better, differently, or in your own way?
We still answer the phone ourselves and we finish what we start. Most of our work comes from people who've seen a job we've done next door.
What are your main goals for the next 6–12 months?
More enquiries for bigger projects (£15k+), and fewer tyre-kickers asking for prices by email.
Any longer-term ambitions you'd like us to keep in mind?
Open a second base and take on two apprentices.
Audience and market
Who are you mainly speaking to?
Consumers
More specifically, who are you trying to reach?
Homeowners in their 40s to 60s doing a considered project, usually after a recommendation.
Who do you see as your main competitors?
Greenwich rival one – https://greenwich-rival-one.example; A national chain – https://national-chain.example
Any brands or websites you admire?
https://calm-studio.example – Calm, lots of white space, easy to find prices; https://bold-brand.example – Confident type and great photography
Brand personality
Bold or subtle?
Quite bold
Exclusive or accessible?
Quite accessible
Modern or traditional?
Balanced (Modern / Traditional)
Playful or serious?
Quite serious
Formal or relaxed?
Quite relaxed
Digital or human?
Very human
Three words you'd love people to use about you
Trusted, careful, local
Your website
Which areas of the website matter most?
Services or product pages; Case studies or past projects; Testimonials or reviews; Contact, enquiry or booking pages; About us / brand story
What features do you need?
Capture leads through forms; Newsletter sign-up; Quote calculator or cost estimator
Any technical requirements we should know about?
CMS access for our team; Redirect mapping; SEO migration; Analytics setup
What kind of setup would suit your team best after launch?
Something simple and easy to manage internally; Ongoing support would be helpful
When would you like the new site live?
In the next 1–2 months
Any date we should work towards?
Our stand at the spring home show
Who will write the words for the site?
A mix of both
What about photos?
We'll need stock images or a shoot
Who else will need to sign off designs?
My business partner, Sam
Look and feel
Which visual styles feel like the best fit for your brand?
Clean
1. Clean
Refined
2. Refined
Editorial
3. Editorial
Are we creating a logo for you?
A refresh of our current logo
Which logo styles are you most drawn to?
Logo style B
1. Logo style B
Logo style F
2. Logo style F
Logo style J
3. Logo style J
Which lettering direction feels strongest?
Lettering C
1. Lettering C
Any colours you'd like us to explore, or avoid completely?
Keep the green. Please avoid orange.
Already have brand colours? Add them here
Primary#1F3A2ESecondary#F2EEE6
Anything else we should know?
We've been burned by an agency before, so regular updates would be really appreciated.
Logo files
None uploaded

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