Westbrook Wine Merchants
Website discovery formCompletedCompleted 15 October 2026Client record·Deal: Westbrook Wine Merchants website and wine club
Their private link
https://studio.thethink.co.uk/d/DXuW_1S-ZU3TrvLgoK-bS-LQOpenThis is the page they fill in. Anyone with the link can open it.About you
- Your name
- Hamish Westbrook
- Your email
- hamish@westbrookwine.example
- Phone number
- 07700 900192
- Business name
- Westbrook Wine Merchants
- Your current website, if you have one
- https://westbrookwine.example
- Business address
- –
- Town or city
- Greenwich
- Postcode
- –
Your business
- Briefly describe your business
- An independent, family-run wine merchant business that's been looking after customers around Greenwich for over fifteen years.
- What products or services do you offer?
- Design, installation and aftercare, plus a same-week call-out service for existing customers.
- What do you do better, differently, or in your own way?
- We still answer the phone ourselves and we finish what we start. Most of our work comes from people who've seen a job we've done next door.
- What are your main goals for the next 6–12 months?
- More enquiries for bigger projects (£15k+), and fewer tyre-kickers asking for prices by email.
- Any longer-term ambitions you'd like us to keep in mind?
- Open a second base and take on two apprentices.
Audience and market
- Who are you mainly speaking to?
- Consumers
- More specifically, who are you trying to reach?
- Homeowners in their 40s to 60s doing a considered project, usually after a recommendation.
- Who do you see as your main competitors?
- Greenwich rival one – https://greenwich-rival-one.example; A national chain – https://national-chain.example
- Any brands or websites you admire?
- https://calm-studio.example – Calm, lots of white space, easy to find prices; https://bold-brand.example – Confident type and great photography
Brand personality
- Bold or subtle?
- Quite bold
- Exclusive or accessible?
- Quite accessible
- Modern or traditional?
- Balanced (Modern / Traditional)
- Playful or serious?
- Quite serious
- Formal or relaxed?
- Quite relaxed
- Digital or human?
- Very human
- Three words you'd love people to use about you
- Trusted, careful, local
Your website
- Which areas of the website matter most?
- Services or product pages; Case studies or past projects; Testimonials or reviews; Contact, enquiry or booking pages; About us / brand story
- What features do you need?
- Capture leads through forms; Newsletter sign-up; Quote calculator or cost estimator
- Any technical requirements we should know about?
- CMS access for our team; Redirect mapping; SEO migration; Analytics setup
- What kind of setup would suit your team best after launch?
- Something simple and easy to manage internally; Ongoing support would be helpful
- When would you like the new site live?
- In the next 1–2 months
- Any date we should work towards?
- Our stand at the spring home show
- Who will write the words for the site?
- A mix of both
- What about photos?
- We'll need stock images or a shoot
- Who else will need to sign off designs?
- My business partner, Sam
Look and feel
- Which visual styles feel like the best fit for your brand?

1. Clean 
2. Refined 
3. Editorial - Are we creating a logo for you?
- A refresh of our current logo
- Which logo styles are you most drawn to?

1. Logo style B 
2. Logo style F 
3. Logo style J - Which lettering direction feels strongest?

1. Lettering C - Any colours you'd like us to explore, or avoid completely?
- Keep the green. Please avoid orange.
- Already have brand colours? Add them here
- Primary#1F3A2ESecondary#F2EEE6
- Anything else we should know?
- We've been burned by an agency before, so regular updates would be really appreciated.
Logo files
None uploaded
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