Little Acorns Day Nursery website

Little Acorns Day Nursery·Emma Stokes
Edit
The journeyDeal → proposal → contract → project → invoices. Each one links to the next.
  1. DealYou're here
    First Impressions Call booked
  2. Proposal
    Opened 2×
  3. Contract
    Comes when the proposal's accepted
  4. Project
    Starts when they accept
  5. Invoices
    Come with the project
Next step
Follow up on the proposal
Opened 2 times, last 1d ago. A short call or email now usually moves it on.
Start follow-upsProposal
  5. First Impressions Call booked
Value
£6,500
Likely worth
£3,575 (55%)
Expected close
1 December 2026
Package
Essentials
Source
Referral
Last activity
2 days ago
Move to another stage
Proposals
New
Activity
Notes, calls and updates
  • SM
    Sonny MorganMeeting5d ago
    First Impressions Call booked with Emma for Monday 16 November. Three homepage concepts to prepare: warm and editorial, bold and typographic, and a calmer photo-led one.
  • SM
    Sonny MorganNote27 Oct
    Proposal read through to the pricing page within an hour of sending. Recommended Signature; Emma asked whether photography can be added later.
  • S
    SystemUpdate27 Oct
    Proposal P-0023 sent to emma@littleacornsnursery.example
  • SM
    Sonny MorganNote23 Oct
    Discovery form back. They want to keep the logo but refresh the colours, and they've named a launch event in March to work towards.
  • S
    SystemUpdate23 Oct
    Discovery form completed by Emma Stokes
  • SM
    Sonny MorganNote19 Oct
    Emma said they'd do the discovery form over the weekend. Sent the link on WhatsApp too in case the email got buried.
  • S
    SystemUpdate19 Oct
    Discovery form sent to emma@littleacornsnursery.example
  • SM
    Sonny MorganCall15 Oct
    Quick intro call with Emma. Talked through how we work (discovery form, proposal, then concepts on the First Impressions Call) and the 50/50 payment split. Happy to go ahead with the form.
  • SM
    Sonny MorganNote15 Oct
    Emma emailed after seeing one of our case studies on LinkedIn. Little Acorns Day Nursery is rebranding next year and wants the website to lead it rather than follow.
Tasks
1 open
  • Prepare three homepage concepts for Little Acorns Day Nursery16 Nov
If it lands
Work would start around 1 December 2026. The team is 16% booked over the four weeks from then. Capacity
AI help

Summaries, next steps and draft replies for this record. Add an Anthropic API key on the server to switch it on (see the README).

Lead warmth
Warm · 45
  • Booked a call
  • Opened their proposal

Based on the last 30 days. Hot is 60+, warm 30–59.

Onboarding
Discovery form and content
New discovery formContent checklist
Who
Contact
Emma Stokes
emma@littleacornsnursery.example
07700 900190
Created
15 October 2026
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