{ "exportedAt": "2026-11-07T02:10:30.830Z", "about": "contact", "person": { "id": 43, "companyId": 28, "firstName": "Simon", "lastName": "Hart", "role": "Managing Director", "email": "simon@ardentengineering.example", "phone": "07700 900188", "linkedin": "https://www.linkedin.com/in/simon-hart-demo", "notes": null, "decides": true, "pays": false, "birthday": null, "personal": "Engineer first, MD second: wants to see how things work. Has asked for a site visit before deciding.", "createdAt": "2026-10-12T09:00:00.000Z" }, "deals": [ { "id": 22, "title": "Ardent Engineering website", "company_id": 28, "contact_id": 43, "stage_id": 2, "value_pence": 1150000, "package_name": "Signature", "expected_close": "2026-11-28", "source": "Networking", "lost_reason": null, "owner_id": 2, "position": 21, "closed_at": null, "created_at": "2026-10-12 09:30:00+00", "updated_at": "2026-11-04 16:00:00+00" } ], "activities": [ { "id": 217, "type": "note", "body": "Enquiry from Simon via Networking. They've outgrown a DIY Wix site and want something that looks as good as the work they actually do. Rough budget mentioned: £6–8k.", "company_id": 28, "contact_id": 43, "deal_id": 22, "project_id": null, "user_id": 2, "created_at": "2026-10-12 14:30:00+00", "external_id": null, "meta": null }, { "id": 218, "type": "call", "body": "Intro call with Simon (20 mins). Had a bad experience with a freelancer who disappeared halfway through, so a clear process and fixed dates matter more than price.", "company_id": 28, "contact_id": 43, "deal_id": 22, "project_id": null, "user_id": 2, "created_at": "2026-10-12 15:15:00+00", "external_id": null, "meta": null }, { "id": 278, "type": "note", "body": "Discovery answers are thorough. Main goal is bigger, better-paying jobs rather than more enquiries, so the case studies need to do the heavy lifting. Copy: \"a mix of both\".", "company_id": 28, "contact_id": 43, "deal_id": 22, "project_id": null, "user_id": 2, "created_at": "2026-10-21 17:38:02.977+00", "external_id": null, "meta": null }, { "id": 308, "type": "note", "body": "Proposal opened three times since last night, twice on a phone. Probably showing it to their business partner.", "company_id": 28, "contact_id": 43, "deal_id": 22, "project_id": null, "user_id": 2, "created_at": "2026-10-26 04:59:34.466+00", "external_id": null, "meta": null }, { "id": 371, "type": "meeting", "body": "First Impressions Call booked with Simon for Monday 16 November. Three homepage concepts to prepare: warm and editorial, bold and typographic, and a calmer photo-led one.", "company_id": 28, "contact_id": 43, "deal_id": 22, "project_id": null, "user_id": 2, "created_at": "2026-10-30 15:56:05.955+00", "external_id": null, "meta": null } ], "proposals": [ { "id": 22, "number": "P-0022", "token": "fh0IUiwsSnfU04hp-6fnVEU0", "title": "Ardent Engineering website", "deal_id": 22, "company_id": 28, "contact_id": 43, "intro": "Thank you for your time, Simon. Here's how we'd approach the new brand and website for Ardent Engineering, with three options so you can choose the right fit.", "options": [ { "name": "Essentials", "items": [ "Custom design on your existing brand", "Up to 10 page templates, plus CMS for services, people and case studies", "Copywriting for core pages", "Service page template: your team supplies the copy, we edit and structure it", "Image sourcing", "Project-led enquiry forms", "SEO foundations, schema markup and redirect migration", "Analytics, domain and hosting setup", "CMS training and user roles" ], "weeks": 6, "pricePence": 690000, "description": "A new website on your current identity, with your team supplying the detail.", "recommended": false }, { "name": "Signature", "items": [ "Everything in Essentials, plus:", "Brand refresh built around your logo: palette, typography and imagery direction", "Brand guidelines", "Considered motion and interaction", "Copywriting for your key service pages", "A ‘your project’ enquiry journey", "Insights and careers sections" ], "weeks": 8, "pricePence": 1150000, "description": "A brand refresh around your logo, and a website to match.", "recommended": true }, { "name": "Complete", "items": [ "Everything in Signature, plus:", "Half-day photography shoot", "Team portraits and office imagery", "Copywriting across all service pages", "Three case studies written with you", "Report cover, letterhead and LinkedIn templates", "One month of Care Plan Plus" ], "weeks": 10, "pricePence": 1585000, "description": "Brand, website and photography: everything ready on launch day.", "recommended": false } ], "schedule": "50/50", "terms": "Payment: the deposit is invoiced when you accept and work starts once it's paid. The balance is invoiced at launch.\nTimings start from receipt of the deposit and the content we need from you.\nThe Think is not VAT registered, so no VAT is added.\nOnce the project is paid in full, the website and brand work belong to you.", "valid_until": "2026-12-03", "status": "sent", "sent_at": "2026-11-03 16:20:00+00", "first_viewed_at": "2026-11-04 19:05:00+00", "last_viewed_at": "2026-11-04 08:40:00+00", "view_count": 1, "accepted_option": null, "accepted_name": null, "accepted_at": null, "declined_at": null, "decline_reason": null, "project_id": null, "notes": null, "created_by": 2, "created_at": "2026-11-01 10:00:00+00", "updated_at": "2026-11-04 16:00:00+00", "story": { "feel": "Trust, Confidence, Reassurance, Quality", "tags": "Strategy, Design, Digital", "hello": "Ardent Engineering has earned its reputation the hard way. The new brand and website should make that obvious in the first five seconds.", "askfor": "Team photos, roles and short bios\nA handful of projects or examples of your work, with photos\nClient logos and testimonials you're happy to share\nKey facts: year founded, team size, work delivered\nAccess to your current website, domain and Search Console", "people": "Simon Hart | Managing Director\nKaren Ditchfield | Marketing Manager", "function": "Enquiries first: A short form and tap-to-call on every page\nEasy to update: Your team edits the CMS without calling us\nFast: Page speed above 90 on mobile", "included": "Design: Homepage and key page designs; two rounds of revisions\nBuild: Framer build with CMS; enquiry forms; SEO foundations\nLaunch: Analytics, domain and training", "timeline": "Discovery & strategy | 1 | site\nBrand refresh | 1-2 | brand\nWebsite design | 3-5 | site\nBuild & content | 5-7 | site\nTesting & launch | 8 | site", "aftercare": "Pay as you go | Quoted per task | No ongoing commitment. Your team manages content through the CMS, and we quote for anything larger as and when you need it.\nCare Plan | From £95 a month | Platform monitoring, security and updates, plus up to 30 minutes a month of content edits.\nCare Plan Plus | From £195 a month | Everything in Care Plan, plus up to 2 hours a month of updates, design tweaks and ongoing SEO housekeeping.", "char_body": "Confident without shouting. Every page should sound like the best conversation someone has had with your team.", "diff_cols": "Your differentiator: ISO-accredited, with prototyping turned round in days, not weeks.\nYour ambition: To be the name people recommend first.\nYour tone: Precise, dependable, capable.\nYour benchmark: The best independent businesses in your field.", "diff_head": "What makes you different|needs to be felt.", "hero_line": "Built properly.|For Basildon and beyond.", "structure": "Home: Who you are and why it matters, in one scroll\nServices: What you do, each with its own page\nAbout: The people and the story\nReviews: What customers say\nContact: Enquiry form, map and phone", "apart_head": "Three ways|you'll stand apart.", "char_words": "Precise / not generic\ndependable / not generic\ncapable / not generic", "smallprint": "No VAT to pay.: The prices you see are the total you pay. We're not VAT registered, so there's no VAT on any of our fees.\nRevisions included.: Two rounds of revisions on the designs, and one round on the built site and copy. Anything beyond that is quoted up front, never a surprise.\nCopy written with you.: We interview your team, write the first drafts, and include a round of edits so it sounds like you.\nYours to keep.: Once paid in full, the website, designs and content are yours. Your domain, hosting and accounts are set up in your name.\nLooked after at launch.: Two weeks of hands-on support after launch, plus 30 days of free fixes on anything we've built.", "think_body": "You're a precision engineering firm making components for the rail and medical sectors, and ISO-accredited, with prototyping turned round in days, not weeks. Right now the website doesn't say that: it reads like everyone else in engineering, and it's hard to find what to do next on a phone.\n\nWe'd lead with what makes you different, put enquiries one tap away on every page, and give procurement and engineering leads at larger manufacturers a reason to choose you before they've spoken to anyone.", "think_head": "What we think.|Ardent Engineering is better than its website.", "work_title": "The website", "preparedFor": "Simon and Karen", "projectType": "Brand and website", "think_facts": "Business: Engineering\nBase: Basildon\nAudience: Procurement and engineering leads at larger manufacturers\nGoal: More of the right enquiries", "apart_points": "Show the people: Real photos and named faces, not stock.\nProve it: Reviews and results next to every service.\nMake it easy: One clear next step on every page.", "options_head": "Your investment.|Three ways in." }, "deck_pages": null, "read_to": null } ], "discovery_forms": [ { "id": 8, "token": "LmbB6PYHI0SZgl55a_ty5VAV", "company_id": 28, "contact_id": 43, "deal_id": 22, "project_id": null, "status": "submitted", "answers": { "copy": "We'd like you to write it", "name": "Simon Hart", "town": "Basildon", "areas": [ "Services or product pages", "Case studies or past projects", "Testimonials or reviews", "Contact, enquiry or booking pages", "About us / brand story" ], "email": "simon@ardentengineering.example", "goals": "Win three or four larger clients a year and be found for our specialist work.", "offer": "Advisory work, project management and a fixed-fee health check for new clients.", "phone": "07700 900188", "setup": [ "Something simple and easy to manage internally", "Ongoing support would be helpful" ], "p_bold": 3, "photos": "We have our own", "styles": [ "Corporate", "Sleek", "Typographic", "Clean" ], "timing": "In 3–6 months", "admired": [ { "url": "https://calm-studio.example", "why": "Calm, lots of white space, easy to find prices" }, { "url": "https://bold-brand.example", "why": "Confident type and great photography" } ], "colours": { "Accent": "#E5007E", "Primary": "#14213D" }, "signoff": "My business partner, Sam", "website": "https://ardentengineering.example", "business": "Ardent Engineering", "describe": "A engineering practice working with growing businesses across the South East, with a small, senior team.", "features": [ "Capture leads through forms", "Newsletter sign-up", "Quote calculator or cost estimator" ], "logoPlan": "No, we're keeping our logo", "p_formal": 2, "p_modern": 2, "p_online": 3, "postcode": "", "ambitions": "A London office in two to three years.", "different": "Clients deal with a partner from day one, not a junior. We're plain-speaking and quick.", "p_playful": 5, "technical": [ "CMS access for our team", "Redirect mapping", "SEO migration", "Analytics setup" ], "threeWords": "Expert, straightforward, calm", "colourNotes": "Navy stays. Open to a brighter accent.", "competitors": [ { "url": "https://basildon-rival-one.example", "name": "Basildon rival one" }, { "url": "https://national-chain.example", "name": "A national chain" } ], "p_exclusive": 2, "anythingElse": "We've been burned by an agency before, so regular updates would be really appreciated.", "audienceType": "Businesses", "audienceDetail": "Owners and finance directors of firms with 20 to 200 staff." }, "step": 6, "sent_at": "2026-10-16 11:00:00+00", "started_at": "2026-10-26 19:00:00+00", "submitted_at": "2026-10-26 20:00:00+00", "last_saved_at": "2026-10-26 20:30:00+00", "created_by": 2, "created_at": "2026-10-16 11:00:00+00", "kind": "website" } ] }